Here's a bit on trends, an occasional series from Trendwatching (or pdf). This issues takes eco-chic up another level, saying
...the shift looks somewhat like this: we've gone from Eco-Ugly (ugly, over-priced, low-performance, unsavory yet eco-friendly versions of the ‘real thing’) to Eco-Chic (eco-friendly stuff that actually looks as nice and cool as the less sustainable originals) to now Eco-Iconic: "Eco-friendly goods and services sporting bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers."
Here's an example,; Top reasons people bought a Prius:
In other words, marketing dictates success will go to those who now look green. Consider:
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